College basketball fans who tuned in to CBS before the NCAA Tournament game between Michigan and Florida on Sunday afternoon were treated to the third set of a championship match between Andy Murray and David Ferrer at the Sony Open. Tennis fans absorbed by the cagey, three-set final, meanwhile, were out of luck when it came to the eventual tiebreak unless they also had Tennis Channel.
As Murray and Ferrer battled -- and broke service -- on the sun-baked hard courts in Miami, the scheduled tip off of the Elite Eight game in the South Region approached. When Murray forced a winner-take-title tiebreak, CBS turned the Sony Open broadcast over to Tennis Channel and switched to its scheduled NCAA Tournament coverage.
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