Before Jason Collins came out as the first male gay athlete in a major U.S. sport, only devoted basketball fans and the loyal followers of the Washington Wizards knew much about the backup center.
Now Collins is the talk of the nation, and it’s already evident that he’s going to be of some value to big brands looking to capitalize on his newfound fame.
Collins will be more than a niche name valuable to brands that want to reach out to the LGBT community, explained Mark Elderkin, the CEO of gay media networking firm Gay Ad Network. He will be mainstream, and that’s why he could make a boatload of money from sponsorships.
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