7.29.2013

Huffington Post Popular News: Pro-Marijuana Ad Pulled At Weekend NASCAR Race To Avoid Upsetting 'Family' Atmosphere

A commercial touting marijuana as an alternative to beer was pulled from displays outside a weekend NASCAR race after just a few airings.


The ad, seen above, was purchased by the Marijuana Policy Project (MPP) -- the nation's largest pro-marijuana legalization advocacy group -- and was celebrated by the organization as the first time a pro-pot campaign would be seen at a major sporting event. Organizers for the Brickyard 400 race at the Indianapolis Motor Speedway disputed that claim, noting that the boards set to display the commercial were not technically on stadium grounds. When officials with the company that had allowed MPP to purchase air time caught wind of its pro-marijuana message, they scrambled to take it down.


"We decided to pull ultimately because it's not obviously a great fit for the NASCAR audience, for the family kind of oriented audience, that's why we decided to pull the ad," Grazie Media CEO Vanessa Wojtala told WISH.




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