After the deaths of 60,000 people in Mexico’s war on drugs, a presidential election rife with accusations of fraud, abject poverty and a serious economic disparity, now a deputy with the ruling Institutional Revolutionary Party, or PRI, is finally rolling up his sleeves and attacking one of the country’s most serious problems, which no one else dares to address: chewing gum.
According to the Mexican newspaper, El Universal, PRI deputy, Juan Manuel Diez Francos, has finally moved forward and proposed a federal tax of 50 percent on chewing gum, or chicle as it is known in Mexico. He says the chewing gum tax would help pay for the cleaning of chewing gum that people spit out in public places like sidewalks, plazas and parks. As it stands now, he says, the government spends an average of 2 pesos and 50 cents on every piece of gum it un-sticks from these public areas. The cheapest pack of chicle costs only 50 cents.
It might sound like a trivial issue, but Mexican’s love their gum. It is the second largest consumer of gum after the U.S. according to Kraft Foods. There are 92 thousand tons of chicle produced each year in Mexico, and on average Mexicans consume 2.5 pieces of gum per day. The average cleanup in Mexico City is 70 chicles per square meter. And in a single day, the cost of cleanup of the Zocalo amounts to approximately 2,800 pesos according to Diez Francos.
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