Media insiders were left scratching their heads after singer Kanye West announced Sunday night that he was expecting a baby with his girlfriend, reality TV star Kim Kardashian. Historically, the Kardashian family is known for making money off big announcements by selling the information to different weekly magazines, but this time Kanye gave it away for free.
“Because of the new year, all the weekly magazines had an early closing schedule. They had to close on Friday, not Monday,” one weekly editor tells The Huffington Post. “This week's Us Weekly features a cover of Kourtney's baby weight loss that was sold to them. That’s what makes this announcement so special. It's Kanye telling the family that not everything has to be about money.”
Read More...
More on Rob Shuter
via Google News
No comments:
Post a Comment