The Democratic Senatorial Campaign Committee started its 2014 campaign season with an attack on Senate Minority Leader Mitch McConnell (R-Ky.) this week, launching a March Madness-themed ad campaign pinning him as a Washington insider, Roll Call reported Thursday.
The ad, which simulates a tightly contested basketball game, accuses McConnell of "playing for the Washington special interests" against Kentucky, which is "trying to move up" but is "blocked by McConnell."
The 60-second radio ad, which will air locally from March 28 to April 3, is the DSCC's first ad campaign of the 2014 cycle. The DSCC has not disclosed the exact size of the ad buy, but told Roll Call that it cost "five figures or more." The ad's theme takes advantage of the basketball tournament's timing, as Louisville faces off against the Oregon Ducks on Friday night.
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