Starbucks wants its coffee to be the first thing you grab in the morning -- from your own kitchen. The Seattle-based coffee chain, which over the last two decades has grown its cozy cafe brand to include thousands of locations on six continents, has plans to introduce branded coffee kiosks, called "Signature Aisles," to supermarkets across the U.S. in the coming months.
Last week, Starbucks introduced the aisle to a group of journalists in a loft in New York City. The fixture, which has the look of a truncated grocery aisle, was done up in colors and textures reminiscent of a Starbucks cafe. A lone sconce in warm yellow hung in one of its corners, below the large, green mermaid of Starbucks' logo. Shelves were jam-packed with Starbucks' retail offerings, most notably the chain's Blonde Roast, which hit stores in January.
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