A student at the University of North Carolina-Chapel Hill recently launched a new social media startup called Bevii. To promote it, he decided to send a campuswide email suggesting there was a shooting near campus.
Bevii officially launched on Oct. 14, and was announced in an email on Oct. 15 intended to reach the the UNC-Chapel Hill campus community, posing as an AlertCarolina emergency notification email:
At precisely 10:01am yesterday, in broad daylight, shots were fired on Franklin Street. The victim is being described as a blue, outdated social network.
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via Google News
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